WAYS OF DEVELOPING AND IMPLEMENTING MARKETING MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS
Abstrakti
This article is dedicated to clarifying the basis of ways of development and implementation of marketing management of higher education institutions. In the article, the need to qualitatively increase the effectiveness of marketing management of higher education institutions, by identifying, evaluating and mobilizing the potential of target customer groups and student flows within the framework of educational marketing, it is possible to gain regional, national and international competitiveness potential, to implement the concept of integrated marketing in target educational markets..
Lataukset
Lähdeviitteet
Artykbaeva S.J., Saidalimova D.M., Zoldoshev S.T. Organization and upravlenie marketingom v obrazovatelnom uchrejdenii // Materialy Mejdunarodnoy nauchno-prakticheskoy konferentsii "Teoreticheskie i metodologicheskie problemy sovremennogo obrazovaniya". M., Institute of Strategic Studies, 2016. S. 13-17.
Baranovsky A.I. Upravlenie marketingom nepreryvnogo mnogourovnevogo obrazovaniya. Omsk, OmGPU, 2007. – 218 p. S. 170.
Ksendzova G.V. Upravlenie marketingom v sphere obrazovatelnykh uslug vysshego professionalnogo obrazovaniya // Istoricheskaya i sotsialno-obrazovatelnaya mysl. 2012. No. 4 (14). S. 109-113.
Adamenko E. Yu. Upravlenie marketingom intellectualno emkih innovatsionnyx professionalnogo obrazovaniya // Istoricheskaya i sotsialno-obrazovatelnaya mysl. 2012. No. 4 (14). S. 109-113. Senyuk A.A. Strategiya i sistema marketinga predpriyatiy neftegazovogo mashinostroeniya, orientirovannaya na konkurentosposobnost. Autoref. dis. ... candy. economy science Krasnodar, KubGU, 2015. S. 14.
