ROLE OF SUBSCRIPTION-BASED BUSINESS MODELS ON ONLINE BUSINESSSES STRUGGLE TO REACH CONSISTENT REVENUE AND GROWTH
Abstrakti
In recent years the subscription-based business model has impacted the industry dramatically and became more trendy offering both customers and businesses beneficial values. This article investigates advantages and challenges of the companies that successfully implemented SBBM (subscription-based business model) approach. The article demonstrates addressing the problem of inconsistent revenue streams faced by companies and as well as highlighting key strategies and frameworks on successfully adopting subscription-based model. Beneficial insights gathered from real life example demonstrate how this model can transform revenue structures and enhancing customer relationship.
Lataukset
Lähdeviitteet
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