THE DIGITAL REVOLUTION: SOCIAL MEDIA’S PROFOUND INFLUENCE ON SOCIETY, RELATIONSHIPS, AND BUSINESS

Abstrakti

Social media has become a transformative force in the modern world, profoundly influencing how people think, communicate, and interact. With platforms such as Facebook, Instagram, Twitter, and TikTok, social media has reshaped interpersonal relationships, communication, and even the formation of thought patterns and social consciousness. This paper explores the multifaceted impact of social media on society, from its effects on communication and relationships to its role in shaping public opinion and influencing political discourse. The rise of “filtered reality” and the spread of fake news have altered self-perception and decision-making, while social media also contributes to the growing social inequalities, particularly through influencer culture. Despite these challenges, social media has opened up new opportunities, particularly for social change and business growth. Movements like “Black Lives Matter” and “MeToo” have gained momentum through digital platforms, highlighting their role in activism. Additionally, the growing use of social media for business promotion, marketing, and product research has revolutionized industries and created new job sectors. The paper concludes by reflecting on the profound and complex role of social media in shaping the modern digital landscape, with both positive and negative consequences for individuals and society as a whole.