GENERAL DESCRIPTION AND TYPES OF THE CONCEPT OF "CONSUMERISM CULTURE”

Abstrakti

сonsumer culture is a complex and multifaceted concept that encompasses the ways in which individuals and societies consume goods and services, as well as the broader cultural and social implications of consumption practices. This concept highlights the role of consumption in shaping identities, values, and social relationships, and it is deeply intertwined with economic, political, and cultural processes.  There are several types of consumer culture that can be identified, including materialistic consumer culture, where individuals prioritize the acquisition of material possessions as a means of self-expression and social status; experiential consumer culture, where experiences and emotions associated with consumption are valued over material possessions; sustainable consumer culture, which emphasizes environmentally conscious and ethical consumption practices; and global consumer culture, which reflects the interconnected nature of contemporary consumption patterns across borders and cultures.