WAYS OF DEVELOPING AND IMPLEMENTING MARKETING MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS
Abstract
This article is dedicated to clarifying the basis of ways of development and implementation of marketing management of higher education institutions. In the article, the need to qualitatively increase the effectiveness of marketing management of higher education institutions, by identifying, evaluating and mobilizing the potential of target customer groups and student flows within the framework of educational marketing, it is possible to gain regional, national and international competitiveness potential, to implement the concept of integrated marketing in target educational markets..
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References
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