BREND XABARDORLIGI TAHLILLARI ASOSIDA MAHSULOT BREND SAMARADORLIGINI O’LCHASH.
Abstract
Ushbu maqolada korxona, tashkilot, xo'jalik, o'zini yoki mahsulotini brend qilishda brend xabardorligi tahlillari asosida mahsulot brend samaradorligini o'lchashni nazariy va ilmiy takliflari ishlab chiqilgan.
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References
J. Kapferer, The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th ed., London, 2008.
P. Kotler and W. Pfoertsch, B2B Brand Management, Berlin: Springer, 2006.
