IMPORTANT DIRECTIONS IN FORMING THE DEPOSIT BASE OF COMMERCIAL BANKS
Abstract
The development of a bank's deposit operations is hampered by a weak sales and service system. In order to increase its deposit base, credit institutions should pay due attention to banking marketing, which is an important component in strengthening the deposit base. It is necessary to pay attention to the following main areas of banking marketing: the approach to the client, methods of communicating with him, certain advantages for the client when choosing a particular bank, which allows the bank to get ahead in the competition, managing the effectiveness of services - all this constitutes the key techniques of bank marketing.
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