THE EFFECTIVENESS OF USING SOCIAL MEDIA MARKETING SERVICES IN THE ONLINE SERVICES MARKET OF UZBEKISTAN.
Abstract
This article explores the effectiveness of social media marketing (SMM) services in the rapidly growing online services market of Uzbekistan. With over 27 million internet users, the country has witnessed a significant shift toward digital platforms like Instagram, Telegram, and Facebook. Social media marketing has become an essential tool for businesses, enabling them to reach targeted audiences, enhance customer engagement, and optimize their marketing budgets. Through case studies of successful local businesses, such as EduMarket, and the analysis of SMM's cost-effectiveness, the article demonstrates how Uzbek companies are leveraging SMM to boost brand awareness and service adoption. Additionally, the article highlights challenges like cultural nuances, language barriers, and the need for improved ROI measurement, offering insights for businesses seeking to maximize the potential of social media in Uzbekistan's online services sector.
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References
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